Reform Lodging is a nonpartisan hospitality industry think tank and advocacy organization, fueled by the youthful exuberance of emerging leaders, backed by the wisdom and experience of industry luminaries.
Reform Lodging’s mission is to advocate vigorously on behalf of all hotel owners and be the foremost industry think tank, influencing every corner of the hospitality industry.
We envision an organization with a vibrant member base by cultivating influential relationships across the industry. We will identify and support other emerging leaders who share our principles of fairness and equity for owners. By using a multi-pronged approach including legislative and legal strategies, we will level the playing field for small business owners.
Our vision entails collaborating with other hotel ownership and hospitality associations, policymakers, and various industry stakeholders to positively influence not only owners, but the employee and guest experience as well.
We will aggressively pursue all initiatives and efforts which safeguard the viability and rights of hotel owners across the United States, including ensuring a healthy relationship between franchisee and franchisor.